Finding the right event agency is not always easy. Unfortunately, there are also many black sheep in this area. It is therefore extremely important to be clear in advance what you expect from your event agency. Here we have listed 10 important characteristics that are essential for a professional event agency and for the success of your event. Pay attention to these tips and your next event will be an unforgettable experience.
1. Pay attention to recommendations: Experience is key, especially when choosing an event agency. If a friend or colleague has had a good experience with an agency, it should be your first choice. Perhaps you yourself were a guest at a great event and can contact the organizer directly.
2. Agency Type: It's important to consider what kind of agency you're looking for. Should it only handle the catering, or should it be a competent full-service event marketing agency? Full-service agencies take care of everything for you, so you don't have to worry about a thing.
3. Competence: Does the agency have sufficient experience and know-how? Can it understand complex, classic, and innovative marketing strategies? For 30 years, Showconnection has been developing event ideas, writing exceptional event concepts, and tailoring unique corporate events.
4. Customer contact: Does the agency have a dedicated, responsible contact person with decision-making authority? A single point of contact is crucial for a successful event and smooth execution. Just give us a call. Showconnection will be happy to advise you on your specific event; we offer solutions and possibilities you may not have even considered.
5. Creativity: Know-how and experience in event marketing should be the foundation of every event agency. But creativity is what makes the difference. Can the agency develop individual event marketing concepts? Showconnection organizes and executes private and corporate events. From the event's opening to the final chord, we keep a close eye on the score of a successful event performance.
6. Technical understanding: Every event involves a lot of technology, including lighting effects, sound systems, and much more. Therefore, ask yourself if the agency is up-to-date with current technology (knowledge of the latest event technology)?
7. Pay attention to your feelings: How does the agency respond to your needs? Do they ask individual and precise questions? Do they talk more about their company than about you and your needs? Or do you feel pressured? If you feel good during the consultation, that's a good sign of positive chemistry, which can lead to a successful collaboration.
8. The price-performance ratio: When you receive the offer, don't look at the price first, but rather at the scope of services. How much does the event agency offer you? What tasks will they take off your hands? Only then should you look at the price and consider whether it seems reasonable to you.
9. What methods does the agency use to monitor success? Are these services broken down transparently and comprehensibly?
10. How reliable are they at meeting deadlines, and what about their ability to react and act quickly in critical situations? You have to be able to rely on every partner. If deadlines aren't met, it automatically leads to further, more far-reaching problems.