Finding the right event agency is not always easy. Unfortunately, there are also many black sheep in this area. It is therefore extremely important to be clear in advance what you expect from your event agency. Here we have listed 10 important characteristics that are essential for a professional event agency and for the success of your event. Pay attention to these tips and your next event will be an unforgettable experience.
1. Pay attention to recommendation: Experience is the be-all and end-all. Also when choosing an event agency. If a friend or colleague has had a good experience with an agency, they should be your first choice. Perhaps you were a guest at a great event yourself and can contact the organizer directly.
2. Agency type: It is important to pay attention to what kind of agency you are looking for. Should she only take care of the catering or should it be a competent full-service agency for event marketing? Full-service agencies do all the work for you and you don't have to worry about a thing.
3. Competence: Does the agency have enough experience and know-how? Can she understand complex classic and innovative marketing strategies? For 30 years, Showconnection has been tinkering with event ideas, writing extraordinary event concepts and tailoring unique, tailor-made company events.
4. Customer contact: Does the agency have a permanent, responsible contact person with decision-making authority? A contact person is important for a successful event and for the smooth running of the event. One call is enough Showconnection will be happy to advise you on your individual event, we offer solutions and possibilities that you may not have even thought of.
5. Creativity: Know-how and experience in event marketing should be the basis of every event agency. But creativity makes that certain something. Can the agency develop individual event marketing concepts? Showconnection organizes and realizes private and business events. From the event opening to the closing chord, we never lose sight of the score of a successful event performance.
6. Technical understanding: Every event also brings a lot of technology with it. Light effects, music system and much more. So you ask yourself, is the agency up to date with regard to the state of the art (knowledge of the current event technology)?
7. Pay attention to YOUR feelings: How does the agency respond to your needs? Does she ask individual and precise questions? Does he tell more about his company than you and your needs? Or do you feel pressured? If you are doing well during the consultation, that is a good sign of positive chemistry that can lead to a successful collaboration.
8. The value for money: When you receive the offer, the first thing you look at is not the price, but the scope of services. How much does the event agency offer you? What do you take away from you? Only then should you look at the price and decide whether it seems reasonable to you.
9. Which methods: does the agency use to monitor success? Are these services broken down in a transparent and understandable way?
10. How high is the adherence to schedules: and the ability to react and act quickly when there is a fire? You have to be able to rely on every partner. If deadlines are not adhered to, this automatically leads to other more far-reaching problems.